Unit 1 A New Product, Book 3

The First Part of Unit 1,

Content:

1) Section I Talk Face to Face

2) Section II Being All Ears

Language Focus

1. Communicative Focus

    How to make a presentation.

2. Focal Words and Expressions

  durable, energy-saving, portable, power consumption, showroom, specification, delivery, recommendation, shock-proof, fresh from the oven, have …in mind

3.  Expressions Patterns:

1.       I shall begin to present out new product by talking about its unique functions.

首先，我要介绍的是我们的新产品的独特功能。

2.       To conclude the presentation, I should say that the new model is the best of its kind.

在结束介绍之前，我应该说该新产品是同类产品中的佼佼者。

3.       Could I have suggestions/ recommendations?

你能给我一些建议吗？你能给我推荐推荐吗？

4.       This laptop is portable and easy to operate.

该款手提电脑很轻巧，易操作。

5.       The cover of the toy car is made of new, specially-treated plastic.

该玩具车的车壳是用新的、已加工/处理过的塑料制作的。

Allocation:

  We shall use about two periods to finish the two sections.

Class: Real Estate, Construction Management and Project cost

Place: No.1 Classroom Building–B-Room 406,402,407 

No.1 Classroom Building-A-East Amphitheater on the fourth floor and fifth floor.

No.2 Classroom Building-B- Room 305

Date: October 10^th or 11^th

Time:

Reflection on teaching:

Teaching Procedure:

I: Pre-class speech on the first day of new school year:

1)      Have dictation about the words we learned in last class.

2)      One or two students will give a presentation about themselves or some other topic.

3)      Summary on the talk.  

II: Learn Section 1 & Section II

Learn the new words

durable a.

a. Capable of withstanding wear and tear or decay: 耐用的：能够抵抗磨损，撕扯或腐蚀的：

e.g. a durable fabric 耐穿织物

b. Lasting; stable: 持久的；稳定的：

e.g. a durable friendship. 持久的友谊

energy-saving a. 节省能源的

e.g. energy-producing 生产能量的

portable a. Carried or moved with ease:易携带或移动的：

e.g. a portable typewriter; a portable generator. 手提式打字机：便携式发电机

   a portable barometer 轻便晴雨表 a portable test instrument 便携式测试仪器

portable type 轻便式, 移动式 

power consumption  能量［功率， 动力］消耗

More phrases: fuel consumption 耗油率； 燃料消耗（量）

gasoline consumption  (汽)油（消）耗

government consumption 国家消费

heat consumption 耗热量    heavy consumption 大量消费

home consumption国内消费［销路］   

showroom n. (商品样品的)陈列室

specification n.

a. The act of specifying. 详述：详细说明的行为

b. specifications A detailed, exact statement of particulars, especially a statement prescribing materials, dimensions, and quality of work for something to be built, installed, or manufactured. 规格：对工程、设备或产品的原料、尺寸或质量进行明确、详细地说明

e.g. operation specifications 操作规程, 使用说明书

patent specification 专利说明

performance specification (设备)规范, 规格; 性能说明书, 设计任务说明书

performance management specification 作业管理准则

product specification 制品技术规格

program specification 程序说明书

delivery n.

a.       The act of conveying or delivering. 传送，运送：传递或传送的行为

e.g. There is no delivery of letters on Sundays. 星期日不送信

b. Something delivered, as a shipment or package.运送物：

   e.g.  immediate delivery 立即交货

delivery on arrival货到交付

c. The act of transferring to another. 转交给他人 

d. Utterance or enunciation: 讲话，讲演：

e.g. The historic speech required but two minutes in delivery.

这次历史性的讲演只需要两分钟

e. The act or manner of speaking or singing:

说话方式，演唱风格：说话或演唱的风格或方式：

e.g. a folk singer's casual delivery. 一个民歌手的随意的演唱风格

recommendation n. The act of recommending.推荐：推荐的行为

e.g.  speak in recommendation of sb. [sth.] 口头推荐某人[某物]

sb.'s personal recommendations 某人的特长

follow sb.'s recommendations 听从某人的劝告

recommendation(s) for 关于...的推荐

shock-proof a.  耐震的, 防震的

More words:

shock-absorber n. 减震[缓冲]器         shock-cooled adj. 骤[激]冷的

shock-excite vt. 震激, 冲击, 激励       shock-excitation n. 震激

shock-free adj. 无冲击的, 无激波的      shock-mounted adj. 减震的, 装弹簧的

shock-preheated adj. 用冲击波预热的

fresh from the oven 刚出厂的新产品

have …in mind 想到， 注意到

Activities for Section I Talking Face to Face

Main sentences and phrases:

1) have a new offer to …

2) made of top quality and durable

3) discount offer

4) give a brief account of …

After reading the samples, students are asked to list the following things for talking.

List some main supplies we often use for studying or entertaining in our daily life:

Communicative patterns

6.       I shall begin to present out new product by talking about its unique functions.

首先，我要介绍的是我们的新产品的独特功能。

7.       To conclude the presentation, I should say that the new model is the best of its kind.

在结束介绍之前，我应该说该新产品是同类产品中的佼佼者。

8.       Could I have suggestions/ recommendations?

你能给我一些建议吗？你能给我推荐推荐吗？

9.       This laptop is portable and easy to operate.

该款手提电脑很轻巧，易操作。

10.   The cover of the toy car is made of new, specially-treated plastic.

该玩具车的车壳是用新的、已加工/处理过的塑料制作的。

11.   The quality of our products has greatly improved, but the prices remain unchanged.

我们生产的产品的质量已有大大提高，但价格仍保持不便。

12.   This monitor is the latest development of our company. It works by voice control.

该监控器是本公司的最新产品，是声控的。

13.   This new model made by our company is boasted about for its outstanding quality and fast speed.本公司生产的这款新产品以有质优、高速的特性而自豪。

14.   All you need to do to get it started is lightly touch the red button here.

为使其启动/运作，你要做的是轻轻触摸这个红色的按钮。

15.   This newly-designed fishing rod is made of special material, which makes it possible for the end to bend freely.新设计的钓鱼竿是用特殊材料做成的，其顶端可以自由弯曲。

16.   By the way, do you take credit card? 顺便问问，你们接收信用卡吗？

17.   You can pay in cash, by credit card or with a check.

你可以用现金支付， 也可以用信用卡或支票支付。

III: Practice and do exercises

1.       Ask students to answer questions and do pair work.

2.       Students are asked to do dialogue while reading and listening.

3.       While listening, we’ll do listening exercises.

IV: Today’s assignment

   Read the dialogue more and more

   Prepare passage 1 before the next coming classes.

 The Second Part of Unit 1, Book 3

Content

Section III Maintaining a Sharp Eye

1)      Passage I My Study Tour in China

2)      Passage II My Experience with a China-Made Product

Language Focus

1. Communicative Focus

    Talking about a tour in China.

2. Focal Words and Expressions

enhance, ship, form, coordinate, host, share, supportive

Allocation:

 We shall use about two periods to finish the two sections.

Class: Real Estate, Construction Management and Project cost

Place: No.1 Classroom Building–B-Room 406,402,407 

No.1 Classroom Building-A-East Amphitheater on the fourth floor and fifth floor.

No.2 Classroom Building-B- Room 305

Date: October 11^th or 14^th 

Time: 100 minutes

Reflection on teaching:

Teaching Procedure:

I: Go over the dialogue we learnt in last class

Two or three pairs are asked to do a free talk.

II: Learn the new words and expressions:

   Read the new words after recordings and some students are asked to read them.

Main words and expressions

1) enhance v. To make greater, as in value, beauty, or reputation; augment:

提高，增进：在价值、美、声望上增强；加强：

e.g. “She had a sweetness to her face, a warmth that was enhanced by luminous dark eyes”

“她的面容甜美，因那双明亮的黑眼睛而增强了生气”

Passing the English examination should enhance your chances of getting the post.

通过了英语考试该会增加你获得这个职位的机会。

2) ship v.  to be transported by or as if by ship用船送：使…被用船运送

e.g. ship goods by train  用火车运送货物

Did she ship the goods by express or by freight?

Your luggage will be shipped in a week.

3) form v. become shaped; come into being by taking form

  e.g. Keep speaking English everyday, and them you will form a habit. 

 A new plan began to form in his mind.

4) coordinate v.  do sth. Together harmoniously

  e.g. You won’t be able to swim quickly unless you can coordinate your movements in swimming.

      Our efforts need to be further coordinated for higher efficiency.

5) host n. serve as host, chair

  e.g. Mr. Li is going to host a garden party in April.

     We were lucky to host the national academic conference in 1998.

6) share v. divide, have a part

   e.g. Mary shared her chocolate bar with her friend.

      Both the husband and the wife should share housework.

7) supportive a. Furnishing support or assistance. 支持的或赞助的

supportive therapy [treatment] 【医】辅助疗法, 间接疗法, 谈话疗法

III: Language Points:

1.       (Para.1) This four-week trip was an opportunity to meet Chinese artists and students as well as to visit museums, archeological sites, art schools, and centers or ceramic production.

In this sentence, the two infinitive phrases “to meet…as well as to visit…” are modifying the noun “opportunity”.

译文：这次为期四周的游学是一次会见中国艺术家、结识中国学生的好机会，同时也是一次参观博物馆。考古遗址、艺术学校和制陶中心的好机会。

2.       (Para. 1) Because of my frequent visits to the exhibitions, I am now able to discuss China’s enormous and rich cultural ceramics legacy with an enhanced level of appreciation and awareness.

Here “because of” is a prepositional phrase used to introduce an adverbial of cause. It means “because I visited…frequently…” With is a preposition introducing an adverbial of manner.

       译文：由于多次参观展览会，现在我对中国博大精深的制陶传统文化的了解加深了，鉴赏水平也得到了提高。

e.g. Because of the help and encouragement of his mother, the handicapped cild is now able to walk around the room with a pair of crutches.

3.       (Para. 2) During the course of my visits to Xi’an and Beijing, I had many side visits to the imperial kiln sites with their legacy of village potteries.

In this sentence, “During the course of “ is a prepositional phrase introduced as an adverbial of time. Side visits means “visits that are not on my original schedule”. With… is a prepositional phrase modifying legacy.

译文：游览西安和北京期间，我参观了许多有乡土陶器的皇家窑址。

e.g. During the course of her trip to the Tree Gorges, she had a side visit to the ancient printing house that has a long history over 3000 years.

4.       (Para. 2) I felt as tough I had entered a time capsule and arrived in several different “Meccas”, each demonstrating the earliest and finest examples of a wide range of technological and religious traditions.

Here “as though” is a conjunction, denoting that the sentence following it must be in subjunctive mood. “Each demonstrating” is a participial clause modifying Meccas.

       译文：我感觉仿佛自己乘坐了一艘跨时间的太空船到达了几座不同的“麦加城”，每座城都呈现出最早期广泛的技术和宗教传统的最佳典范。

e.g. It seemed as though the accident had happened only yesterday, which actually happened 30 years ago.

5.       (Para. 3) Chinese porcelain used to be considered more valuable than gold in Europe.

Used to is a verbal phrase meaning “did sth. Frequently in the past, but no longer do it now”

译文：中国瓷器在欧洲一度被认为比黄金还要贵重。

e.g. The used to be considered the center of the Earth.

6.       (Para. 4) I was also interested to learn about a major public art project that involved a large group of Chinese painters and sculptors, who were working on a special art salvation team for the Yangtze Three Gorges Project.

1)      That-clause is a restrictive attributive clause in this sentence.

2)      Who-clause is a non-restrictive clause, modifying “Chinese painters and sculptors”.

译文：我对了解中国的一项重要大众艺术工程也颇有兴趣，这项工程聚集了一大批中国画家和雕塑家，他们成立了一个长江三峡工程艺术专家工作队，正在从事这项专门的艺术拯救工作。

e.g. Einstein was the first person who discovered the laws that govern the universe, not in a laboratory, but at ht desk in his study.

IV: Read the text and do exercise before explaining the main sentences and phrases, just try to get general idea of the text.

    Students are encouraged to do them by themselves or in groups.

Key to the exercises:

Read and Think

1.       Choose the best answer according to the passage.

1. c          2. b         3. d         4. b         5. a               6. b

2.       Answer the following questions according to the passage.

1)      He studied Chinese ceramic arts through a study tour in China.

2)      In the late 1970s.

3)      A combination of the Western style with Chinese style.

4)      It is a patriotic act to honor the great works of ancient artists.

5)      He is going to organize a series of ceramics history seminars.

Read and Complete

3.       Fill in the blanks with the proper words and expressions given below, changing the form if necessary.

1. ship                  2. opportunity               3. share         4. first-class          5. supportive      

6. cultivate            7. enormous          8. designed    9. designed            10. coordination

4.       Complete the following passage by filling the missing words.

1. overseas             2. in which            3. growing             4. influenced          5. decrease

6. has led to           7. further               8. admission          9. delays                10. negative

Read and Translate

5.       Translate the following sentences into English.

1) 他很高兴获得了这次事件的第一手资料。(first-hand)
He was delighted to have got the first-hand information of the event.

2) 人们常说生命在于运动，因为运动促进血液流动。(stimulate)

People often say life depends on motion because exercising stimulates blood flow.

3) 暴雨通常出现在夏季是不足为奇的。(occur)

It is not surprising that heavy rains usually occur during the summer season.

4) 保护消费者权益法》使消费者有权向有关公司索赔。(enable, make a claim with)

The consumer rights protection law enables consumers to make claims with the company concerned.

5) 具有广博的知识有助于你在科研上取得成功。(a wide range of, contribute to)

Possessing a wide range of knowledge contributes to your success in scientific research

Read and Simulate

6.       Paying attention to the italicized part in the English sentences and translate the Chinese sentence by simulating the structure of the English sentences.

1.       他渴望与她相识。

He has a strong desire for getting acquainted with her.

吉姆渴望学习汉语，所以他肯定能学成。

Jim has a strong desire for learning Chinese, so he is sure to make it.

2.       有时，手工制品比机器制品贵。

Sometimes, products made by hand are more expensive than those made by machine.
在古代，大量的劳动，如耕作、缝纫、印刷等，都是手工完成的。

A lot of labor, such as farming, sewing, printing and so on, was done by hand in ancient times.

3.       我们应该将所学到的知识与实践相结合。

We should combine what we have learned with practice.
一个会学习的人常常将学习与娱乐相结合。

   A good learner often combines study with enjoyment.

4. 他们已邀请了市长在即将竣工的大桥通车仪式上剪彩 (cut the ribbon at ... ceremony)。
   They have invited the mayor to cut the ribbon at the traffic-opening ceremony of the soon to    

be completed bridge.
   即将开工的高速公路有568公里长。
   The soon to be constructed expressway will be 568km long.

5. 人们一度认为,人类飞上月球似乎是不可想像的。

   It once seemed unbelievable that men could travel to the moon.
伊拉克曾是中东地区的一个相当强大的国家。

Iraq was once a rather powerful nation in the Middle East. 

V: Today’s homework:

1. Read the text more and more after class.
2. Go over Section IV. and we’ll do it next time.

The Third Part of Unit 1, Book 3

Content:  

Section IV Trying your Hand

Aim of this part:

1. Go over the basic grammar.

  2. Make a tour presentation or ads demonstration

Allocation:

 We shall use about two periods to finish the two sections.

Class: Real Estate, Construction Management and Project cost

Place: No.1 Classroom Building–B-Room 406,402,407 

No.1 Classroom Building-A-East Amphitheater on the fourth floor and fifth floor.

No.2 Classroom Building-B- Room 305

Date: October 17^th or 18^th

Time: 100 minutes

Reflection on teaching:

Teaching Procedure

I: Review the things we learned in the last class.

  Do dictation about some main words.

II: Go over how to write a farewell letter

Read the following two samples carefully, trying to understand the advertisements correctly.

ABC Computer, the Mini-Type!

One more example

Golden Fruit China Tea Set!

Key to Applied writing

Read and simulate

2. Complete the following table based on Sample 1.

Product advertised                    ABC Computer, the Mini-Type

Manufactured by                       ABC Computer Company

Time for market availability   Early next month

Features     1. Multi-functions
      2.Pretty design                                                                                                       3. Excellent quality
                                             4. Portable size

Services offered

Warranty                                       One year

 Money back guarantee                 One month

Free training                                  24 hours

Cost for on-site maintenance  Half price or 50%

Simulate and Create

4. Translate the following Advertisement English

Comfort Leather Shoes

 Comfort Leather Shoes Co., Ltd. is one of the excellent enterprises in X city. Our Comfort Leather Shoes sell well not only in the mainland of China, but also in places as far as Hong Kong, Macau, Southeast Asia, Europe, North and South America. With excellent design, fashionable style, fine workmanship, big variety and wide selection, Comfort Leather Shoes are very popular now with the customers. In terms of annual turnover, the company has been among the best in China.
      Services offered:
      - one-year warranty
      - one-month return and exchange guarantee
      - one-week money back guarantee

Tel: 0852-68589999

Manufacturer: Comfort Leather Shoes Co., Ltd.

Address: 85# Nanjing Rd, Xima, China

III: General Writing

    Go over the exercises books on the grammar rules.

Writing Through Correcting Mistakes

1.      This piece of cloth is 3 meters in height.

This piece of cloth is 3 meters in breadth.

2.      Mount Yinyun is 951 meters high above sea level.

Mount Yinyun is 951 meters above sea level.

3.      The Palace Museum contains an area of about 720 000 square meters.

The Palace Museum covers an area of about 720 000 square meters.

4.      Tropical jungles are famous for their depth of forests.

Tropical jungles are famous for their thickness of forests.

5.      This newly found heavenly pit has a height of 856 meters.

This newly found heavenly pit has a depth of 856 meters.

6.      The Yangtze River is about 5 551 kilometers in width.

The Yangtze River is about 5 551 kilometers in length.

7.      The area of this container is 2 cubic meters.

The volume of this container is 2 cubic meters.

8.      Our new flat has a floor area of 130sqm.

Our new flat covers a floor area of 130sqm.

Write Through Describe a Picture

7. Please write a short paragraph to describe the picture of your manager’s office with the words or phrases given below. You may begin the passage with “This is our manger’s office…”

Possible answer:
This is our manager's office. It is a large room of 35 sqm. You can find some modern   

office equipment in it. The big desk is near the window. It is 2 meters long and 1.5 meters wide. The height of the desk is 1 meter. On the desk, there is a telephone, which is oval in shape. A 20-inch laptop sits on the left side of the desk while on the right is a pretty pencil vase, which is shaped like an eagle. The photocopier is at one corner. It is 1.1 meters in length, 1 meter in width and 1.3 meters in height. Two big cabinets stand on the left side of the room. Each is 2 meters long and 1.5 meters wide, with 4 shelves at the top and 2 shelves at the bottom. And finally, there is a big couch, which is 2 meters in length and 1 meter in width. The manager often takes his nap on the couch.

Today’s homework:

1.       Prepare Section 1 and Section 2, Unit 2

2.  Read the dialogue and Dialogue of the Act Out more and more.